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What is Addappt Digital all about?


The story of Addappt Digital started five years ago when together with my wife and son, boarded a plane that took us to a faraway destination - Aotearoa, universally known as New Zealand.

My career had a big shift when we arrived in New Zealand as I decided to work for a software development company, where I up-skilled in running and implementing ERP systems.

Later, my career has seen more changes that have put me in front of my customers, while working as an implementation consultant.

Addappt Digital was not a reality at the time, but we were planting the seeds of a concept that would, later on, become a real start-up company.

Addappt Digital stems from the idea of adaptation in the digital transformation era. As humans, we all go through a lot of changes in our personal lives and careers, all requiring adaptation. Today's digital transformation is affecting a lot of companies and employees altogether. More than ever, while digital customers are using their mobile devices to access products and services, the companies have not enough time to wait and see what the future will bring. As a result of the exponential progression in technology, it is difficult, if not impossible, to predict what will happen even as close to a year.

Small and medium companies need guidance on their digital transformation journey.

With my customers' needs in mind, I have embraced three values that will drive my business: simplicity, innovation and evolution. We will simplify the digital evolution by helping our customers use the tools they need, which are easy to understand and intuitive. By focusing on the needs of our customers, we will keep a close relationship with the software providers driving their products to be more innovative and user-friendly while focused on quality.

If you are a company that is starting up on its digital journey and you are interested to find out how we can help, please get in touch. I’d love to know more about you and your digital journey!


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